1092 Views |  Like


BOMBERG, the new Swiss Watchmaking brand that’s causing a stir, and Behbehani Group launched the brand in TikTok, Soku – The Avenues on Monday November 9th.

Mr. Ali Morad Behbehani, President of Morad Yousuf Behbehani Group, Mr. Rick De La Croix, Chairman of BOMBERG and Mr. Jacques Tedeschi, Sales Director of BOMBERG Middle East, commenced the event with an introduction of the brand before allowing the media and customers to view the BOMBERG collection.

BOMBERG is based in Neuchâtel, the cradle of the Swiss watchmaking. Swiss Made and high-quality brand, BOMBERG is making noise all over the world with its unconventional design, audacious communication and provocative identity which can be seen on Instagram @bombergmea and website www.bomberg.ch. This is foreseen by the concept which completely overturns classic Watchmaking rules to create unusual timepieces.

Launched at the Basel Fair 2014, the BOLT-68 shortly became the major collection of BOMBERG with its patented bayonet system that turns your exclusive timepiece into a masculine pocket watch. Together with the 1968 collection, with its unique asymmetric shape takes the wristwatch to a new level opening up new horizons for its trend-setting wearer.

The event, as unconventional as the brand, engaged the media and customers to participate in a selfie competition by selecting from various BOMBERG watches via the selfie box installed in the TikTok showroom.

Selfies were uploaded onto Tik Tok Facebook page so contestants would share their pictures. 2 selfie’s with the most likes will win a BOMBERG watch each – The winners will be announced on November 15 2015.