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A New Multifaceted Art Project

Gucci has teamed up with British illustrator Angelica Hicks on a new multifaceted project. Drawn to her offbeat creative approach and ironic tone, the House’s Creative Director Alessandro Michele first discovered Angelica Hicks’ work on Instagram.
Now the Creative Director has selected several of her illustrations for a limited-edition T-shirt collection.
Launching on May 25th, the collection will be available exclusively on Gucci.com in the US and Europe.
11 T-shirt designs are featured in the assortment and only 100 units of each style have been produced, for a total of 1,100 pieces worldwide. Similar to an art print, every T-shirt in the collection is numbered with a dedicated label (e.g. 1/100).
The T-shirts have a unisex fit and each of the 11 styles is packaged in a vintage-style metal box, featuring the same illustration as the garment inside. Each T-shirt will be wrapped in coloured tissue paper and will be folded around a piece of rigid cardboard, in the manner of traditional shirt packaging. However, in this case the cardboard will feature die-cut miniatures of all the available prints in this special collection for customers to detach and use as decorations. The packaging is completed with a printed card that explains the exclusive nature of the collection and encourages customers to engage with the brand through the project hashtag #guccigeeks.
To celebrate this collaboration, Gucci will also unveil the follow-up to its first Art Wall. In February, on a 760-square meter wall on Lafayette Street in New York City’s Soho neighborhood.