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British luxury lingerie brand Agent Provocateur has opened a boutique in Kuwait’s 360 Mall, marking its third location in the Middle East.

At just over 70 square meters, the new store is a luxurious boudoir-inspired emporium featuring built-in lingerie displays finished with classic baby pink and black colour ways. With a rich and warm art deco inspired feel, the boutique features Agent Provocateur’s classic bay windows, with antique seating and a stunning 1970’s drop chandelier.

The boutique will offer all of the Agent Provocateur collections including the latest seasonal pieces from the Spring Summer 2015 line, Classics, Bridal and Swimwear, as well as Hosiery, Accessories and Beauty. Woman will be offered private fittings, with one-to-one service by knowledgeable, relaxed and attentive staff all dressed in the iconic pink house coats designed by British designer Vivienne Westwood.

“The Middle East is a flourishing market for Agent Provocateur. With stores already in Dubai and Qatar, we are proud to enhance our presence in the region with a new boutique in Kuwait, together with partners Al Mana Lifestyle, and look forward to continued successes,” said Garry Hogarth, CEO of Agent Provocateur.

Agent Provocateur was founded in 1994 by Vivienne Westwood’s son Joe Corre and Serena Rees, who opened the first boutique in Soho, London. Since that time, Agent Provocateur has become an iconic, globally recognized brand under the creative direction of Sarah Shotton, breaking new grounds with every collection and setting the standard in the world of lingerie. Known for its exquisite fabrics, impeccable fit, and meticulous craftsmanship, Agent Provocateur is also beloved for its irreverence and playfulness that at once celebrates and empowers women.