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Casio ties up with HUF to launch skateboard inspired G-Shock

Sub title: New GD400HUF-1 exudes toughness and street chic in action-inspired design

Casio Middle East announces the regional roll-out of the unique GD400HUF-1 timepiece across points of sale in the GCC. This unique G-Shock is a collaboration between Casio G-SHOCK and HUF, renowned maker of streetwear and skateboard fashion, who joined hands to bring out the new collaborative time piece (GD400HUF-1), which celebrates their shared principles of rebellion from mainstream, perseverance and a passion for craftsmanship.

The limited edition HUF timepiece is built on the platform of the skateboarding-inspired GD400 with its bold metal face protector, extra tough lug band attachment, and super illuminator LED.  The collaboration firms up this association and brings with it a streetwear touch with an etched band inspired by “cracked concrete”, an all-over black out colourway with black IP metal parts, and the HUF logo etched on case back and appearing in the LCD display when the light is activated. Additional functionality includes 48-city world time, 5-daily alarms, countdown timer, stopwatch as well as military 24-hr time format option. Standard with Casio G-SHOCK toughness, this vital timepiece is Shock and 200-meter Water Resistant

Driven by the ideals of self-expression and the freedom for individual belief, HUF’s mission parallels those of the Casio G-SHOCK brand. The long-term bond between the brands spans decades complementing one another through various avenues of creativity and culture, bringing together the most respected in skateboard, street wear and sneaker communities. This relationship ultimately led to a timepiece that excels in durability and functionality that withstands the environments that they’re built for