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Davidoff Cool Water is proud to share that following the 2012 National Geographic Pristine , British Prime Minister David Cameron announced the creation of the world’s largest contiguous ocean reserve, setting aside 322,000 square miles (830,000 square kilometers) around the remote Pitcairn Islands in the South Pacific for special protection

Home to at least 1,249 species of marine mammals, seabirds and fish, the new reserve protects some of the most near-pristine ocean habitat on Earth The reserve also protects one of the two remaining raised coral atolls on the planet as well as 40 Mile Reef, the deepest and most well-developed coral reef known in the world.

Announced via the U.K. government’s 2015 budget, the reserve represents a bid to thwart the illegal fishing that threatens the species in its territorial waters. No fishing or seafloor mining will be allowed in the reserve, except for traditional fishing around the island of Pitcairn by the local population, says Sala

Since 2012, Davidoff Cool Water has actively supported National Geographic’s Pristine Seas program aimed at exploring and protecting the ocean.