Fantasy World announced the launch of The Edge Department at its Al Rai store. The Edge stands for Eclectic Designer Gifting Excitements, it is the hub for the most innovative and unique gifting items targeted for adults. Fantasy World is known to be a trendsetter and market leader due to the international product range it offers.
Fakhri Al Balki, Fantasy World’s Retail Manager, commented, “We have observed that as children run around looking for their favorite toys and trying out new ones, while parents and their adult siblings wait for the kid of their family. Initially they are excited to enter the store but it starts draining them down as time passes by, The Edge was developed to maintain the excitement of these adult siblings and parents by giving them an experience of the most unique gifting ideas, and offering them product ranges hand-picked from around the world which is not easily accessible in the local market. Initially, The Edge was only available at The Avenues. After customers’ constant requests, Fantasy World now opened the division in its Al Rai store. This verifies our continuous efforts to listen and cater to our customers’ wants.”