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The American 20 year old model, Gigi Hadid has been set to be the global face for Topshop’s fall 2015 campaign. She will be resenting the brand’s name internationally starting this August and is named: the ambassador of the British High-street fashion brand. The chairman of the Arcadia Group, Sir Philip Green, stated that: “working with Gigi Hadid on this campaign continues to strengthen our international vision for the Topshop brand; we are continually developing our footprint across all markets with ambitious plans both in the U.K, and internationally.”

The brand is expanding now across Southeast Asia, Netherlands, and Europe, and having Hadid, who has 4.8 million Instagram followers, as their representative will surely contribute to the expansion process the brand aims to achieve.