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July 24th 2015 – Gucci and Dover Street Market are pleased to announce their first collaboration,
which will include all four DSM locations in Tokyo, New York, London and
Beijing, launching with Gucci Creative Director Alessandro Michele’s first collections – Fall
Winter 2015-16 and Cruise 2016.
The partnership will come to life on July 25th with the opening of a dedicated Gucci shopin-
shop at Dover Street Market in Ginza, Tokyo, the home city of Dover Street Market’s
founder Rei Kawakubo. Thereafter, Gucci will open similar spaces at Dover Street Market
New York on September10th, in conjunction with the city’s fashion week; Dover Street
Market London on September 10th, in coincidence with London Fashion Week; and the
new Dover Street Market Beijing in the fall.
Marco Bizzarri, Gucci President and CEO, says: “We were enthusiastic when Dover
Street Market approached us with the idea of this global collaboration, which is emblematic
of our new vision for Gucci. There are few contemporary retail backdrops for
fashion in the world today than those found at Dover Street Market, which makes these
locations the ideal venues for Alessandro Michele’s collections. Building unique and exciting
collaborations with selected specialty stores is a new page at Gucci. I am sure it will
be appreciated by our customers and those who are now approaching the brand as it is
becoming more intriguing and fashion forward.”
Adrian Joffe, President of Dover Street Market, says: “We have always believed in breaking
the rules and taking risks. For a company like Gucci to do this was for me pretty
astounding and on top of that we loved the collections. They have that wonderful combination
of new and traditional as well as being conceptually authentic. We are very proud
and honoured to be a part of the Gucci revolution.”
To personalize the new Gucci spaces in Dover Street Market, Gucci’s Creative Director
Alessandro Michele has taken his inspiration from the urban setting of the Fall Winter
2015 -16. Gucci fashion shows. Featuring concrete panels, an old-rose pink carpet, an
armchair in vibrant cherry red velvet, rough metal rolling racks, screen partitions in oldrose
pink capitonné velvet, and busts upholstered in ochre, red-purple and green velvet.
As a “living space” the shop will be entirely reimagined by Alessandro Michele for the
arrival of his first Cruise collection.
For Fall Winter, the shop in shops will feature ready-to-wear and accessories.