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In 2015, Guerlain is reinventing Pure Gold, its exquisite foundation with a precious rejuvenating radiance. Since its launch in 2009, Pure Gold has radically raised the bar in terms of radiant make-up results.

A Guerlain foundation bestseller in Asia, it is widely acclaimed by the most demanding women where skincare and make-up are concerned.

In 2008, Guerlain chose to incorporate pure 24-carat gold into a moisturising and smoothing gel. The gold was fashioned in precious leaves to integrate perfectly into the gel. The leaves endlessly reflect the light to reveal their precious treasure: radiance.

On the strength of its success, the legendary primer is returning this year in a new faceted case; all the better to unveil its exceptional power from the moment of application, the gel melts into the skin, offering an intense feeling of freshness.

The complexion is revived and more luminous .Hydrated, the skin is softer and more beautiful.This high-tech formula prepares skin for make-up and offers a longer-lasting finish.The unique combination of three highly branched polymers allows a protective and toning mesh to form on the skin’s surface. Fine and imperceptible, it instantly smoothes the features without the slightest discomfort and acts like a long-lasting membrane on the skin’s surface. Adhering seamlessly to the skin, it maintains its moisture levels throughout the day and gives make-up all-day hold.