Guess introduces an advertising campaign directed by Paul Marciano, Chief Creative Officer for GUESS? The campaign features models, Grace Elizabeth, Bojana Krsmanovic, Silviu Tolu and Matt Trethe. Paul Marciano captures the flirtatious and free-spirited GUESS girls and guys, displaying a Latin fever sensation, almost as if taking you on a journey to Mexico. Including revolutionary styles in the Denim women’s season collection with GUESS, he designed the first ever myriad of vintage inspired washing.
The FW15 collection offers an array of fashion for both men and women. With denim having a big part in this seasons collection introducing two revolutionary designs which are the Push Up and Shaper for the women’s collection. He also introduced a light-to-medium washes and jogger styles offered in the Flex denim for the men’s collection. Several fashion forward non‐denim silhouettes are highlighted within the delivery including structured shift dresses, maxi cardigans as well as a vast array of cozy cable knit sweaters for fall’s cooler temperatures in the women’s collection. Quilted bomber jackets, all over distressed faux-shearling coats and hooded puffers are the key outerwear styles of the season. Fall’s color palette is dominated by the distinctive tones of red lacquer and burnt orange intertwined with pops of cobalt blue, teal and navy.
GUESS’ advertising campaign evokes Latin fever and various designs for this season.