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Luxury Swiss watchmaker Hublot can add another notch to its belt, it has become the first luxury brand to develop a Middle East and Africa campaign that was fully shot and produced in the region. Featuring Lebanese Australian celebrity Daniella Rahme as its latest muse, the campaign is different and unique.

Hermes Windows Display The Dubai Mall

Most campaigns are developed abroad and due to this, campaigns may fall or stumble a bit when applied to different cultural regions. Hublot’s latest campaign chose three different looks to pay homage to the past by connecting it with the future. Depicting some of the regions assets, the locations feature a panoramic shot of an ancient fort with beautiful mountain range in its background and many others.

Hublot’s ladies campaign with its mixture of warm hues as a link between tradition and innovation with the help of Daniella Rahme is sure to be a success. For now check out some of the campaign shots and behind-the-scenes look at the brainstorming process.