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Lacoste in 360

Fashion experts, media leaders and VIP customers were invited to the opening of the new store concept in 360 mall.

Hosted by one of the hottest bloggers in Kuwait Ahmad Al Bloushi , Guests were able to browse through the brand’s Spring/Summer 2016 ready-to-wear and footwear collections and enjoyed a selection of delicious canapés while snapping pictures on the Lacoste photobooth as a souvenir.

A customization station was set up on the day of the event inviting guests to personalize their leather goods items with colorful initials and artistic sketches.

Famously recognized for its iconic crocodile logo, global fashion and premium casual lifestyle brand LACOSTE now gives the world of style one more reason to be remembered a new store concept. Lacoste’s renovations now reflect the brand’s “Life is a beautiful sport” trademark—an inspiring concept that encompasses the brand’s ethos and creative strategy.

Distinguished and streamlined in clean, elegant hues, the stores’ interiors include elements of white Thassos marble and oak alongside “Life is a beautiful sport” messaging and accompanying imagery, and a designated ‘Polo Bar’ which displays every colour of the iconic L.12.12 polo. Guests can also peruse the newly featured LACOSTE SS16 collection that offers a wide range of tennis-inspired looks among smart wear, casual wear, sportswear and vibrant accessories.

From the clothing to the walls, and every nuanced element in between, LACOSTE’S brand DNA and rich heritage prove yet again, life really is ‘a beautiful sport’.