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Meet Kristina Bazan, the blogger from Paris that is taking the fashion industry by storm. Bazan got her start by launching her website Kayture back in 2011 which provides many things including lifestyle tips, make-up tutorials and even travel guides. Now she has worked in partnership with some big names in the industry (including Chopard and Cartier) and has been named Brand Ambassador for L’Oreal Paris.

Going in line with L’Oreal’s own impressive social media presence, she really does look like the perfect woman for the job, with her website Kayture seeing over 2 million views (per month) and has over 2 million followers on Instagram.

As the new Brand Ambassador, she will be in charge of creating exclusive content for L’Oreal as well as attend events for the brand.