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“MADE BY YOU” CELEBRATES CHUCK TAYLOR

Converse rolled out its biggest campaign recently to celebrate its iconic Chuck Taylor All Star shoes—and the people who turn ‘Chucks’ into their artistic canvas.

The “Made By You” campaign spotlights lived-in Chucks from extraordinary as well as ordinary people. Across art installations in cities all over the world, Converse is showing how creatives like Patti Smith, Andy Warhol or the musician-next-door customize their sneakers into well-worn one-of-a-kind artwork—a creative lifestyle which is now closely associated with the shoe as it approaches its centennial.