MR PORTER.COM, the award-winning online global destination for men’s style celebrated its fifth anniversary on February 18, 2016. MR PORTER marked the occasion in a variety of ways across all content and commerce channels including: dedicated fifth anniversary issues of The Journal and The MR PORTER Post, a 20-piece capsule collection of exclusive essentials, and a special social competition featuring the anniversary’s logo, a traditional bowler cap. The anniversary culminated with an exclusive cocktail party at The Savile Club in London on Saturday, February 20th.
Inspired by the existing MR PORTER ‘Essentials’- the never-out-of-style everyday items that comprise the modern man’s wardrobe, the buy team have curated a selection of dedicated, limited edition and exclusive essentials that will represent a range of the world’s best products, all designed and inspired in the spirit of MR PORTER’s grayscale aesthetic and signature branded black and white colorways.
The range includes:
A.P.C., Berluti, Boglioli, Common Projects, Cutler & Gross, Drake’s, Gitman Vintage, Incotex, John Lobb, Lacoste, Leica, Lock & Co Hatters, London Undercover, Mackintosh, Maison Martin Margiela, Todd Snyder x Champion and Phaidon.
As part of MR PORTER’s suite of fifth anniversary products, the team at MR PORTER have also partnered with BMW for the first time to produce a bespoke limited edition MR PORTER BMW i3 which will also launched on 18th February and combines the aesthetic finesse of MR PORTER with the technical excellence of BMW (ONLY AVAILABLE FOR PURCHASE IN THE UK).