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The National Basketball Association (NBA) and TISSOT announced today a new multiyear global partnership that makes the Swiss watch brand the first Official Timekeeper of the NBA, Women’s National Basketball Association (WNBA), and NBA Development League (NBA D-League).

This marks the first Official Timekeeping partnership for TISSOT with a major North American sports league and the largest partnership in the company’s history of more than 160 years.  With the agreement, TISSOT adds to an already robust portfolio of international sports and sporting event partnerships.

The new precision timekeeping system, inclusive of TISSOT-branded shot clocks, will be implemented across all 29 NBA arenas beginning with the 2016-17 NBA season.