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Published in Italy on 2 July, the new book PANERAI tells the story of the past and present of the Florentine high quality sports watchmaking brand Officine Panerai, which in just a few years has transformed what was a niche product for collectors into a global brand which is among the most sought after by enthusiasts throughout the world.

Available in four languages – Italian, English, Chinese and Japanese – the Panerai book will be distributed throughout the world by Rizzoli International from 15 September 2015.

Published by the Italian publishing house Marsilio and created with the editorial coordination of the Cologni Foundation for the Métiers d’Art, the book respects the identity of the brand with its elegant, simple yet sophisticated graphic design, its exquisite attention to detail, and the richness and originality of its content.

It consists of five essays covering five different aspects of the identity of Officine Panerai, each one written by a different author. The essays take the reader on a journey through the fascinating worlds which define the distinctive identity of the Florentine brand: the history, the technology, the sea and the design.