Milvin George, managing director of Officine Panerai talks about the launch of their new Kuwait-edition timepiece as well as his journey within the company.
Tell us about your journey with Richemont?
It’s been an adventurous eight years—one thing I can say for sure is that time flies when you’re doing something you enjoy. We’ve covered the region a lot here starting in Dubai then moving into the GCC to cover Qatar, Beirut and Kuwait stretching out to Mumbai, India.
It’s been extremely interesting. I’m very fond of the marketing strategy we follow. I believe that everything we’ve done in the past has paved the way for an extensive solid future.
Times change and so do your timepieces?
We continuously upgrade the heart of the watch such as an interior revamp in order to include either more or better features. We have a solid consistent strategy with limited production that allows us to gain a niche of connoisseurs of timepieces in the region. We have an easily-identifiable unique design that exudes luxury, and it appeals to collectors and watch-lovers worldwide.
The art and business of luxury products always has challenges.
A challenge that we’ve turned into our strength is continuously innovating while maintaining our DNA. The quality of our timepieces is never compromised and every single watch that we produce has its own unique identity. What we witness today with Officine Panerai is the fruit of consistent strategy.
How does the Kuwaiti marketplace fit in your wider strategy?
It’s one of our strongest markets. Kuwaitis are known to be globetrotters: they love to stand out. With the new limited Kuwaitiedition Radomir, the 78 pieces allow exactly this—a simplistic yet bold design with a ceramic case and a green olive canvas belt designed to cater to them whether as collectors or connoisseurs. And it fits perfectly into our dynamic sophisticated demographic making everyone feel unique.