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Revlon has chosen its new ambassador: Meet Mexican Beauty Queen Alejandra Espinoza, who has over 1.2 million Instagram followers and many more on Facebook.  She also happens to host La Banda, a Spanish show alongside other Latino legends like Ricky Martin (we all danced to his songs, get over it).

The new deal will have her starring in commercials, attending events and have her billboards across town. This follows the line of other cosmetic companies that are choosing brand ambassadors based on not only their popularity (and beauty) but on their social media presence as well.