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Massimiliano Giornetti unveils the Fall Winter 2015-16 collection campaign shot by Mert Alas and Marcus Piggot.

Ferragamo’s century-long ties with Hollywood subtly flow through the campaign imagery, which sees modern glamour and sensuality updating the insouciance of 1970s screen idols relaxing in dreamy abodes.

A warm and rich palette further embodies the campaign’s filmic qualities, in which iconic red drapes frame the collection and heighten emotions, while the precise architectural lines of the villa setting reflect Ferragamo’s masterful design innovation.

With a focus on strong individuals, a cast including Vanessa Moody, Julia Bergshoeff, Wouter Peelen, and Andrew Cooper, evokes the pioneering spirit of Salvatore Ferragamo, and highlights Giornetti’s effortless luxe style that continues to see European craft and culture embracing the endless possibilities of Hollywood.