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Things are looking good for Australian actor Chris Hemsworth even apart from his star roles in upcoming movies (seriously, unless you were trapped in a cave for a year you’d know). The man most well known for his portrayal of Thor in the Avengers movies has joined forces with Tag Heuer as its new brand ambassador.

Hemsworth will be the new of the latest Tag Heuer Carrera Heuer-01 advertising campaign slated for release this holiday season around Christmas time. The campaign will be international and will feature the motto of “Don’t Crack under Pressure”.

Check out the watch and a sneak peak of the campaign below.