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The Balmain Euphelia range gives timeless elegance a timely twist

For today’s phenomenal females, predictability is totally yesterday. That’s why Balmain is introducing the Euphelia timepieces – refined, chic, yet with subtle playful touches that tempt a lingering look. Roman and Arabic numerals dance provocatively around the same dial, diamonds and mother of pearl try to outshine each other and bi-colour metal bracelets perfectly mirror dial and case detail. Euphelia has mastered the art of looking the part, whatever the mood or moment.
There are 16 models in the Swiss made Euphelia collection, each with its own distinctive personality and tailor-made outfit. This is a serious matchmaking assignment. Playing cupid to ensure that each lady finds her perfect timekeeper is a comprehensive spectrum of dial designs. These range from sleek and sultry, revealing only two Roman numerals supported by fine hour markings, to elaborate statement pieces incorporating iconic Balmain Arabesques decoration. Four bi-colour interpretations provide love-at-first-sight glamour, while two pieces each boasting 58 diamonds announce the life-and-soul-of-the-party girl. And for a hint of the exotic, there is a model combining a rose PVD case and matching dial detail with enigmatic black.
All Euphelia watches are a winning cocktail of quality materials and uncompromising attention to detail. Choice is also key with the metallic colour palette embracing rose PVD, yellow PVD and silver stainless steel. True to the brand’s Parisian fashion house roots, stylish signatures are important and made here by three-link metal bracelets, or black or brown crocodile-patterned leather straps. A Swiss ETA 902.002 movement ensures that the watch’s leading lady is never late for an important date.