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Tissot becomes the first UCI World Cycling Partner in extended partnership

The Union Cycliste Internationale (UCI) and Swiss watchmaker Tissot, a company of the Swatch Group, have the pleasure of announcing the extension their partnership for a further 4 years, 2017-20. The agreement ensures that their long-term partnership will last for at least a quarter of a century. The latest partnership agreement, which started in 1995, sees Tissot become the first World Cycling Partner in the history of the UCI.  Tissot also remains the exclusive Official Timekeeper of the UCI for the totality of its events and disciplines. Additionally, Tissot is the first ever title sponsor of the UCI Track World Cup and the first presenting partner of the UCI Track World Championships.