263 Views |  Like

Tropical Aviary Pre-Fall 2016

Gucci’s new campaign for pre-fall 2016 is set in a glass-domed tropical aviary where wild plants and wandering flamingos move freely across patterned rugs and among piles of old books. The images portray an energetic, emotional, surreal riot of colors, textures and movement, recalling the spirit of many of the House’s new flora and fauna-based prints. In this chaotic and cluttered wonderland, more is definitely more.

The campaign is an exploration of the bizarre and eccentric, telling a compelling story of youth, curiosity and liberation.