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Vilebrequin officially launched their Father & Son and Mother & Daughter High Summer- Autumn 15 collection on the 1st of July.  The collection is all about exclusive elegance that doesn’t take itself too seriously. Named “Sunrise Sunset”, this new collection from Studio Vilebrequin encourages us to live intensely every single minute of a long summer day, from sunrise to sunset.

There are moments of poetry, of pleasure, of playfulness, of living without a care, and even of madness. There is even a pair of trousers that has been specifically designed for jumping straight into the pool – because, sometimes, you just have to take the plunge!

The key to this collection, which references everything from a tuxedo to the laidback California lifestyle, is a play of clever optical effects. From afar, a pattern on a pair of swimsuits appears to be houndstooth; up close, it turns out to be a school of sardines.

On the beach, a swimsuit is printed with classic stripes; underwater, its colors turn electric. The idea, as our vividly printed “Crabe Royal” model suggests, is to embrace a sense of dreaminess in order to fully enjoy the pleasures of summer.